Neymar’s family takes over Pelé’s brand in $18-million deal
The global brand of Brazilian football icon Pelé has been acquired by the family of another of the country’s biggest stars, Neymar Jr, following a purchase by NR Sports, the company owned by Neymar Santos Sr. Neymar Sr announced the acquisition on Tuesday, November 25 at the Pelé Museum in Santos, the coastal city that became synonymous with the late football legend’s career. “We are proud to reach this milestone,” he said, noting that Pelé’s name remains “a very strong brand” with immense global value. “We want to enhance its identity and bring it into the present.” Although confidentiality agreements prevented disclosure of the full terms, Brazilian media reported that the deal was worth around USD 18 million. The rights were previously held by U.S.-based company Sport 10. Pelé, widely regarded as one of the greatest footballers in history—won three World Cups for Brazil in 1958, 1962, and 1970. Born Edson Arantes do Nascimento, he died in December 2022, but his l...